AI for MSMEs: Smart Solutions to Optimize Operations and Marketing

Yuke Manza

Penulis

Yuke Manza Universitas Potensi Utama Penulis

Kata Kunci:

Artificial Intelligence, MSMEs, Smart Solutions, Optimize Operations, Marketing

Abstrak

This research investigates the transformative potential of Artificial Intelligence (AI) for Micro, Small, and Medium Enterprises (MSMEs) in optimizing operations and marketing. Employing a mixed-methods approach—combining quantitative surveys (n=100+) and in-depth qualitative interviews (n=15-20)—the study reveals a significant positive correlation between AI adoption and enhanced operational efficiency, evidenced by average reductions of 25% in data processing time and 15% in inventory management. Furthermore, AI substantially boosts marketing effectiveness, leading to a 30% increase in audience reach and an 18% rise in sales conversion rates. Despite these clear benefits, MSMEs face considerable barriers to AI adoption, primarily financial constraints (65% of respondents) and limited digital literacy (58%). To address these challenges, the research proposes an affordable and easy-to-implement AI framework emphasizing cloud-based solutions (SaaS) and comprehensive training programs. The findings underscore AI as a crucial driver for MSME competitiveness and recommend concerted efforts from government and industry stakeholders to foster a supportive ecosystem. This study bridges the digital divide, offering evidence-based recommendations for resilient, efficient, and sustainable MSMEs in the digital era.

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